Creative Director
& AI-Native Product Builder

Your entire early product team in one hire — from concept to shipped, end to end.

Trusted by leading global brands
AmazonBeKind

Selected Work

Art & See Portraits — AI-assisted custom-art commerce
01AI Commerce
Art & See Portraits — photo-to-painting commerce
Solutions ArchitectView ↗
Magic Portrait — generative AI photo-to-art
02Generative AI
Magic Portrait — generative AI that keeps the face
AI Solutions ArchitectView ↗
Amazon — brand experience in the Chinese market
03E-commerce
Elevating Amazon's Brand Experience in the Chinese Market
Creative LeadView ↗
Web3 commerce through blockchain
04Web3
Revolutionizing E-commerce Through Blockchain Technology
Creative DirectorView ↗
Beauty hair care brand identity
05Beauty
Creating a Vibrant Hair Care Brand with Distinctive Identity
Creative DirectorView ↗
Blockchain foundation for decentralized commerce
06Blockchain
Building the Blockchain Foundation for Decentralized Commerce
Creative DirectorView ↗

About

I architect and ship AI-native products end to end — brand, interface, code, and the agents and automations that run them. Two decades of design and creative direction, from Amazon to 30+ brands, now fused with engineering.

For six years I've run Sprint, my AI-native studio in China — taking digital products from first sketch to launch: designing, coding, and marketing them end to end.

That builds on two decades across e-commerce, physical products, and software — product launches at Amazon, and 30+ brands taken into the US market as shareholder & Creative Director at Zealous Brands — always pairing brand storytelling with data-driven growth.

Fluent in code, AI agents, and design, I build revenue-generating systems — not just beautiful interfaces. Embedded as a fractional creative lead or brought in as a founding hire, I plug in as your whole early product team, and ship.

20+
Years in design & technology
30+
Brands launched in the US
$1M/mo
Product revenue · #1 on Amazon US
6 yrs
Running an AI-native studio

Capabilities

End-to-end

Design

UX / UI · Brand Identity · Product Design · Design Systems

Development

Web Applications · Mobile · Backend & APIs · Shopify / Medusa

AI & Automation

AI Agents · Automation Pipelines · LLM Integration · AI-Native Products

Launch

Deployment · QA · Go-to-Market · User Onboarding

Market

Growth Marketing · SEO / SEM · Content · Analytics & CRO

Skills & Stack

Taste + code
Craft

Creative Direction · Brand & Identity · Art Direction · Illustration · Fine Art · Typography · Motion · Editorial

Content & Media

Video production (AI + non-AI) · Photo production (AI + non-AI) · Scaled content systems · Motion · Editorial · Copywriting · Art direction

Design

UX / UI Design · Product Design · Design Systems · Prototyping · Figma · Photoshop · Illustrator · InDesign · After Effects · Cinema 4D

Engineering

TypeScript · JavaScript · Python · React · Next.js · Node.js · Backend architecture, data & APIs · Tailwind · Three.js · HTML / CSS · Liquid

AI & Automation

Claude · DeepSeek · Gemini · Agent design · LLM Agents · MCP · RAG · AI systems architecture · Prompt Engineering · Inngest · Voyage

Commerce & Data

Shopify · MedusaJS · Stripe · PostgreSQL · Neon · Drizzle · REST · GraphQL

Infra · DevOps

Railway · Vercel · Cloudflare · Docker · GitHub Actions

Growth

Growth Marketing · SEO / SEM · CRO · GA4 · Meta Ads · Google Ads · Go-to-Market · Analytics

Experience

2005 → 2026
2020 — Now
Sprint — Founder & Creative Director
Shenzhen, China · in parallel
AI-native studio: design, code, launch & market digital products end-to-end.
2018 — Now
Zealous Brands — Shareholder & Creative Director
Shenzhen, China
30+ brand launches into the US · +40% engagement · +30% retention · −25% cost.
2017 — 2018
Amazon — Creative Lead
Beijing, China
D1 Global Creative — UI & branding for Prime, Fashion & Global Store.
2016 — 2017
Valuelink — Head of Design
Shenzhen, China
Led a product to $1M/mo · #1 sales on Amazon USA · 3 promotions in 8 months.
2010 — 2016
IED — Istituto Europeo di Design — Faculty
Brazil
2005 — 2009
Kiko Farkas (AGI) · Cut&Paste Global · Agência Yo · Carlo Giovani · Valor Econômico
São Paulo, Brazil · early career
Education
BA Visual Arts, IED (2007) · BA Design, PUC Goiás (2005)
Open full CV

Recognition

"Dark Horse" AwardD1 Creative · Amazon
Golden Bull AwardValuelink · 2017
Selected ArtistArt Shenzhen · 2021
Jury MemberRe.Creation Awards · Veuve Clicquot
Full ScholarshipIstituto Europeo di Design · 2007

Contact

Let's make something
worth keeping.