A cross-signal engine: ads × margin × behaviour → contextual insight.
Ad dashboards optimise for clicks and CPA in isolation — blind to whether a campaign actually sells profitable product or just cheap traffic.
Ads-OS joins the signals an ad platform cannot see by itself: campaign performance, financial margin, and user behaviour from PostHog. It pulls from the data warehouse and uses an LLM to generate contextual, cross-signal insights — not "CPA went up", but "this campaign drives volume on low-margin SKUs". It is decision support aimed at profit, not vanity metrics.
Google Ads financials/margin PostHog behaviour
│ │ │
└────────┬────────┴──────────┬─────────┘
▼ ▼
┌─────────────────────────────────────┐
│ Ads-OS · cross-signal join │
│ ads × margin × behaviour │
└─────────────────────────────────────┘
│ LLM
▼
contextual insight (profit, not CPA)