Luciano Drehmer
hello@drehmer.co
abre.png

not in california

Not in California

 

 

 

 

 

 

 

Not in California is a technology company, school and incubator based in Brazil, in this project we've approached aesthetics in a radically different way.

Normally tech companies built their brands in a "cold" manner, in this project we decided to do a totally different direction so we could communicate a more human centred approach to tech.

The new Not in California identity visualizes animals through a dynamic colourful or dark backgrounds. From the print campaign to the social media, this graphic language in vibrant color palette unites the various mediums with a distinct look and feel. We worked with legendary illustrator Edward Lear to create the visuals and the campaigns.

Not in California were advertised through a large print posters / outdoor campaigns, print, and social media advertising.

CREATIVE / ART DIRECTION: Luciano Drehmer

DESIGNERS:  Luciano Drehmer / Thaian Oliveira

ILLUSTRATIONS:  Edward Lear

WEBSITE DEVELOPMENT:  Daniel Drehmer / Thaian Oliveira

AGENCY: NIC AGENCY

DISCIPLINES: Print / Branding / Advertisement / Digital


good design is as little design as possible
— dieter rams