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Not in California
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Not in California is a technology company, school and incubator based in Brazil, in this project we've approached aesthetics in a radically different way.
Normally tech companies built their brands in a "cold" manner, in this project we decided to do a totally different direction so we could communicate a more human centred approach to tech.
The new Not in California identity visualizes animals through a dynamic colourful or dark backgrounds. From the print campaign to the social media, this graphic language in vibrant color palette unites the various mediums with a distinct look and feel. We worked with legendary illustrator Edward Lear to create the visuals and the campaigns.
Not in California were advertised through a large print posters / outdoor campaigns, print, and social media advertising.
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CREATIVE / ART DIRECTION: Luciano Drehmer
DESIGNERS: Luciano Drehmer / Thaian Oliveira
ILLUSTRATIONS: Edward Lear
WEBSITE DEVELOPMENT: Daniel Drehmer / Thaian Oliveira
AGENCY: NIC AGENCY
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DISCIPLINES: Print / Branding / Advertisement / Digital
“good design is as little design as possible”