Luciano Drehmer
hello@drehmer.co
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santa dica brewery

Santa Dica Brewery

 

 

 

 

 

 

Santa Dica is a traditional brewery from Pirenópolis-Brazil a former colonial Portuguese city that is known for it's rich folklore and culture. They have a deep appreciation for it's roots and a strong commitment to values that came from its popular festivals, especially the "Cavalhadas", introduced in 1826, in which horsemen representing Moors and Christians recreate a battle fought by Charlemagne.

Santa Dica design system synthesizes the aesthetics that cames from Pirenopolis historical roots. Design, typography, illustrations and advertisements were crafted to reinforce the city identity and pride.

 

CREATIVE / ART DIRECTION: Luciano Drehmer

DESIGNERS:  Luciano Drehmer / Thaian Oliveira

ILLUSTRATIONS:  Edward Lear

COPYWRITING: Daniel Drehmer

DISCIPLINES: Print / Branding / Advertisement / Digital / Packaging


ThIS design system synthesizes the aesthetics that cames from PIRENOPOLIS HISTORICAL ROOTS. design, typography, illustrations AND advertisements were CRAFTED to reinforce the city identity and pride.


Design is a solution to a problem. Art is a question to a problem.
— john maeda