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Nike
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Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.
Nike is worldwide known as a company who brings inspiration and innovation to the most talented athletes in the world. In 2014 they invited me to design a 7 meters wide panel on their HQ inspired by a classic portrait of Bill Bowerman, an American legendary track and field coach who founded the brand.
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CREATIVE DIRECTION: Ray Butts
ART DIRECTION: Adriano Furtado and Daniella de Carlo
DESIGN: Luciano Drehmer
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DISCIPLINES: Design / Art / Illustration
“The best way to accomplish serious design is to be totally and completely unqualified for the job.”