luciano@drehmer.co / +86 13316470040
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nike

Nike

 

 

 

 

 

 

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.

Nike is worldwide known as a company who brings inspiration and innovation to the most talented athletes in the world. In 2014 they invited me to design a 7 meters wide panel on their HQ inspired by a classic portrait of Bill Bowerman, an American legendary track and field coach who founded the brand.

 

CREATIVE DIRECTION: Ray Butts

ART DIRECTION: Adriano Furtado and Daniella de Carlo

DESIGN: Luciano Drehmer

DISCIPLINES: Design / Art / Illustration



The best way to accomplish serious design is to be totally and completely unqualified for the job.
— paula scher