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São Paulo Art Museum
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São Paulo Art Museum is internationally recognized for its collection of European art, considered the finest in Latin America and all Southern Hemisphere.
The new MASP website followed the ideals of the architectural project, this building is the brainchild of Lina Bo Bardi. In order to preserve the required view of the downtown area, Bardi idealized a sustained building, supported by four massive concrete plain rectangular columns. The construction is considered to be unique worldwide for its peculiarity: the main body of the building stands on four lateral supporting pillars, generating a free area of 74 meters underneath the sustained building.
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CREATIVE / ART DIRECTION: Luciano Drehmer
DESIGNERS: Luciano Drehmer / Thaian Oliveira
UX/UI: Thaian Oliveira
COPYWRITING: Renata Bruna
AGENCY: COMUNIQUE
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DISCIPLINES: Digital / Ux / Ui
“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.” ”